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“You’ve got to download third-party software you have to set bitrates, IP addresses, stream keys. We think a lot of people would like to create a broadcast of their video game, but it’s a bit of a pain to do right now,” explains Keighran. “There’s about 800 million gamers out there, but there’s roughly 2 million content creators a month on Twitch.

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You can’t simply build yet another live streaming service and hope for the best – you have to create something original and differentiated.įor Caffeine, that’s a suite of technology products and new experiences that existing rivals don’t have.įor starters, Caffeine has developed its own publication tool, in the form of a free 10 MB download, that makes getting started with streaming easier for the casual gamer. Of course, it’s no small matter to take on incumbents like Twitch and YouTube, and to a lesser extent, Twitter’s Periscope, Facebook Live, and Microsoft’s Mixer. Roberts, meanwhile, spent six years leading user interface and user experience design on photo, video and TV products at Apple, before leaving to build Caffeine. He later spent several years working on the look-and-feel for the Apple TV, before leaving Apple in 2016 to start his own company. Keighran joined Apple when he sold his search startup Chomp to the company back in 2012, where it became the basis for an App Store redesign. Backed by $46 million from Andreessen Horowitz and Greylock Partners, Caffeine was co-founded by former Product Design Lead for Apple TV and Chomp co-founder Ben Keighran, along with Senior User Experience Designer at Apple, Sam Roberts. doi:10.1371/ team of ex-Apple engineers and execs is taking on Amazon-owned Twitch and Google’s YouTube Gaming with today’s official launch of a new social broadcasting platform, Caffeine.

Bananas as an energy source during exercise: a metabolomics approach.

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The DAWN report: update on emergency department visits involving energy drinks: a continuing public health concern. The impact of genetic variations in adora2a in the association between caffeine consumption and sleep. Dangerous mistake: an accidental caffeine overdose. Caffeine-related deaths: manner of deaths and categories at risk. doi:10.1177/0960327113510536Ĭappelletti S, Piacentino D, Fineschi V, Frati P, Cipolloni L, Aromatario M. Rhabdomyolysis induced by excessive coffee drinking. The clinical toxicology of caffeine: a review and case study. Guidance for industry: highly concentrated caffeine in dietary supplements. International Journal of Sport Nutrition and Exercise Metabolism. Acute ingestion of caffeinated chewing gum improves repeated sprint performance of team sport athletes with low habitual caffeine consumption. Caffeine.Įvans M, Tierney P, Gray N, Hawe G, Macken M, Egan B. Moderate daily caffeine intake during pregnancy may lead to smaller birth size. What is the relationship between high-dose caffeine consumption and health?.Īmerican Academy of Child & Adolescent Psychiatry. The safety of ingested caffeine: a comprehensive review. Temple JL, Bernard C, Lipshultz SE, Czachor JD, Westphal JA, Mestre MA. Caffeine consumption through coffee: content in the beverage, metabolism, health benefits and risks.